Advertising Standards

No ads run today. If that changes, they will not steer the content.

There is no advertising on OrthoVellum today. These are the rules it will follow if that changes: no ad gets to control the clinical material, the corrections, what is covered, or the conclusions reached.

Running now
No ads

None at the moment

If that changes
Kept separate

Never disguised as content

Reports
Open

Every concern is read

Policy

The OrthoVellum commitment on advertising

No ads run on OrthoVellum today. These are the rules it will follow if that ever changes.

No one buys their way into the content

No advertiser decides what OrthoVellum covers, what it recommends, when a page goes live, or which corrections are made. Those calls stay editorial.

Ads stay clearly separate

Any ads OrthoVellum runs would be obviously marked as ads. They would never be dressed up to look like clinical guidance, a reference, or an exam answer.

The clinical word is never for sale

OrthoVellum will never take money to place a sponsored recommendation, or a paid placement, inside a conclusion, a treatment pathway, or an evidence summary.

Editorial Boundary

The content and any future ads stay on opposite sides of a line

Where the content decisions are made

Pages are written and updated under the process described on the content methodology and editorial policy pages. No advertiser sits anywhere in that loop.

If ads ever run and one looks misleading, out of place, or just confusing, with the page URL, the date, and a screenshot if you have one.

Boundaries

What you would and would not see

What you would be told

  • Any ads OrthoVellum runs would be visually separate from the content and never slipped in as if they were a reference or a clinical conclusion.
  • OrthoVellum does not sell influence over what it covers, what the evidence says, or which corrections are made.
  • If an ad ever looks confusing or out of place, it can be reported directly to us.

What is never for sale

  • Sponsored clinical recommendations
  • Paid product endorsements inside a medical conclusion
  • Ad copy dressed up as exam guidance